Search Results from Schwartz MSL Crossroads
PR Victory: Most Headlines Are Free of Overused Buzzwords
News release headlines are meant to convey information, draw a reader in, and aid SEO. But have public relations pros fallen victim to buzzword abuse in news release headlines?Thankfully, the answer is no.Earlier this month the Schwartz Communications’ Research Group...
Posted in Schwartz MSL Crossroads on October 19, 2010 8:21 AM
Press Release Buzzword Bingo
My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into...
Posted in Schwartz MSL Crossroads on August 25, 2010 8:54 AM
The most overused buzzwords in press releases: word cloud
To paraphrase Tom Foremski, “Buzzwords. Die! Die! Die!”I remember a time when everything was a robust, scalable, enterprise-wide, mission-critical, client/server, WYSIWYG, CORBA development solution with OLE.Well, maybe not quite that bad, but there are definitely words that have been overused...
Posted in Schwartz MSL Crossroads on August 19, 2010 8:32 AM
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