Search Results from Schwartz MSL Crossroads

What beer can teach us about making it viral

One of the most common questions I hear from people at events and seminars is "What are the best practices for making a viral video? I want to make something viral."I quickly reply that the PR and marketing folks do...

Posted in Schwartz MSL Crossroads on August 24, 2009 10:00 AM

When business decisions negatively impact your brand

Last night it was announced that the Philadelphia Eagles have signed Michael Vick. Every brand in the NFL is a consumer brand, and for the most part they try to give off a family friendly image. In one fell swoop...

Posted in Schwartz MSL Crossroads on August 14, 2009 1:37 PM

Cash for Clunkers? Ads vs. PR

As many Americans know right now, the government Cash for Clunkers program is kicking off. Auto dealers and manufacturers are making a big push behind it - and here in Mass. the push is even greater with the sales tax...

Posted in Schwartz MSL Crossroads on July 27, 2009 9:02 AM

Amazon puts its foot down

The Amazon/Zappos acquisition/deal news today has the blogosphere, tech media and Twittersphere abuzz. There are so many interesting nuances to this story that I expect this buzz to continue over the next few months. (Note: Schwartz does not represent any...

Posted in Schwartz MSL Crossroads on July 23, 2009 2:21 PM

Change: Lessons found in a soft drink bottle

In the consumer product and consumer technology world, companies inevitably want to keep things 'fresh' and 'new'. There is a long history over why this is a good thing and how it helps sales. I am a firm believer that...

Posted in Schwartz MSL Crossroads on May 29, 2009 9:36 AM