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SxSW: Changing the Way We Think (Day 1)

SxSW is alternately described as a tech party a la COMDEX in the mid 90s, Spring Break for techies, DEMO for those trying to reach young, hip, consumers and a conference that has jumped the shark. To me it is...

Posted in Schwartz MSL Crossroads on March 11, 2011 11:10 PM

Excoriating the AVE Troglodyte

Earlier this week I had the pleasure of attending the PR News Measurement Summit in Washington D.C. It was a gathering of a few hundred PR professionals interested in advancing PR measurement and sharing best practices for tying public relations...

Posted in Schwartz MSL Crossroads on March 25, 2010 10:36 AM