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The power of simplicity

Take a look at the billboard below. Do you think this is effective communications or not?               I took a photo of this billboard as I was driving through Connecticut. I was convinced this was one of the worst billboards I had...

Posted in Schwartz MSL Crossroads on June 16, 2011 10:28 AM

Salesforce/Radian6 Deal Reinforces the Power of Listening

Today, Salesforce announced its plan to acquire Radian6 for ~$326 million in cash and stock. Radian6 is one of the main social media monitoring and engagement tools we use at Schwartz Communications. This is good news for Radian6 employees, but...

Posted in Schwartz MSL Crossroads on March 30, 2011 11:17 AM