CONTACT INFO BLOG SIGNUP

SCHWARTZ MSL HOMEPAGE

CROSSROADS

Search Results from Schwartz MSL Crossroads

USA Today Snapshot: FAIL

This could also have been titled "When Surveys Go Bad."Surveys are one of the most popular research tools in a public relations executive's quiver. Too often though surveys are abused, twisted and the methodology is tortured until it screams in...

Posted in Schwartz MSL Crossroads on January 18, 2011 12:25 PM