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Search Results from Schwartz MSL Crossroads

Only 19.5% of News Release Headlines are Optimized for SEO

For the second year in a row, the Schwartz MSL Research Group worked with Business Wire to determine how many PR professionals are optimizing their news release headlines for SEO. There was slight improvement compared to last year, but there...

Posted in Schwartz MSL Crossroads on February 13, 2012 8:09 AM

PR Victory: Most Headlines Are Free of Overused Buzzwords

News release headlines are meant to convey information, draw a reader in, and aid SEO. But have public relations pros fallen victim to buzzword abuse in news release headlines?Thankfully, the answer is no.Earlier this month the Schwartz Communications’ Research Group...

Posted in Schwartz MSL Crossroads on October 19, 2010 8:21 AM

Only 18% of News Release Headlines are Optimized for SEO

The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity,...

Posted in Schwartz MSL Crossroads on October 12, 2010 8:27 AM

Battering the Old Press Release: Just tell me a story

Press releases take a lot of heat. Considering that over time, these standard tools of the PR world have proven themselves pretty effective, it's amusing that they continue to be the butt of jokes and constant redesign.Back in the heyday...

Posted in Schwartz MSL Crossroads on November 28, 2007 7:23 PM