Search Results from Schwartz MSL Crossroads

Press Release Buzzword Bingo

My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into...

Posted in Schwartz MSL Crossroads on August 25, 2010 8:54 AM

Press Release's Evolution at PR Companies

Google rarely issues press releases; the company that defines the current tech economy to many releases news on its blog. Earlier this month, Google distributed a very short statement directing people to its website to see its most recent earnings...

Posted in Schwartz MSL Crossroads on April 30, 2010 11:34 AM

Know Your Audience: An Observation From An Industry Conference

When I have the opportunity to lead internal training sessions here at Schwartz Communications, every one of them begins with three simple words: KNOW YOUR AUDIENCE.  While it may seem like an obvious message, all too often PR practitioners, marketers...

Posted in Schwartz MSL Crossroads on April 29, 2010 5:07 PM

Press Release Titles Matter, Part Two

The intersection of PR and SEO for B2B tech and healthcare companies is My Current Obsession. Naturally, then, I'm fascinated by how Google works. We all know it's a Google world, right, but I care in particular about Google's treatment...

Posted in Schwartz MSL Crossroads on March 30, 2010 12:20 PM

Press Release Titles Matter for SEO

We've all heard that Google likes short press release titles. Write short, we're commanded--I'd heard that we should use a maximum of seven words. So I'd try to restrain my verbose self and write short. I got more detail on...

Posted in Schwartz MSL Crossroads on June 23, 2009 11:18 AM