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Consumer Lessons from PRSA's Counselors Academy

Last weekend I spent a few days with 140 colleagues and competitors at the PRSA Counselors Academy Spring Conference. From there I went to the Silver Anvil Awards. It was a great time and I learned a number of new...

Posted in Schwartz MSL Crossroads on June 9, 2009 1:34 PM

Red Carpet Here We Come

Congratulations to Schwartz and its long-time client partner CheckFree (now Fiserv). We are a finalist in this year’s PRSA Silver Anvil awards, which are pretty much one of the most prestigious awards in the PR industry. The nomination, in the...

Posted in Schwartz MSL Crossroads on April 20, 2009 11:25 AM

Convincing the C-Suite to Engage in Social Media

A week from today, I will be the featured speaker on a national PRSA Teleseminar "Winning Over the Executive Suite: A practical guide to social media campaigns" on September 9 at 3:00 p.m. ET.I will address how to convince the...

Posted in Schwartz MSL Crossroads on September 2, 2008 4:50 PM

PRSA Boston Takeaways

Attending any conference or meeting with other PR people is always entertaining, regardless of the advertised topic. At the very least, you know everyone there is addicted to the news and wants to talk about it.I wasn't sure what to...

Posted in Schwartz MSL Crossroads on March 26, 2008 10:53 AM