Search Results from Schwartz MSL Crossroads
USA Today Snapshot: FAIL
This could also have been titled "When Surveys Go Bad."Surveys are one of the most popular research tools in a public relations executive's quiver. Too often though surveys are abused, twisted and the methodology is tortured until it screams in...
Posted in Schwartz MSL Crossroads on January 18, 2011 12:25 PM
Top News Source Surprise
I recently came across a new survey from the folks at the Pew Internet and American Life Project. They asked Americans how they get their news. Most get it from multiple channels - no surprise there. The channel results surprised...
Posted in Schwartz MSL Crossroads on April 2, 2010 9:08 AM
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