Let the Walks Begin
There are many obvious signs that spring has arrived. Hopefully it starts with warmer weather, perhaps the start of the baseball season, an occasional blossoming flower and the onslaught of ‘cause walks’.
With health care PR campaigns driving interest around each walk, these incredibly organized and profitable fundraisers bring in piles of money year after year. Naturally if you work in an office setting, one is constantly targeted by peers to support their cause, often inspired by a personal connection to a loved one or close friend.
While at BayBio last week, I thought about the Avon Walk for Breast Cancer after a good friend had asked me early in the week to support his walking with a donation. I had the opportunity to ask several CEOs of biotech companies if research has made a difference and are we better off today then five or ten years ago in treating cancer. Was encouraging hearing the answers, meaning we all need to continue walking or supporting friends and colleagues.
Posted by Nigel Smith on April 23, 2009 at 4:48 PM
