Healthcare PR Pros: Follow the FDA on Twitter
The U.S. Food and Drug Administration's Center for Devices and Radiological Health (CDRH) is now on Twitter.
According to the FDA website, the goal for getting on Twitter is to reach regulated industry, health professionals, and others interested in the business of the center in a way convenient to them. With two handles, @FDAcdrhIndustry and @FDADeviceInfo, the FDA will be using Twitter to get out the word about product recalls, approvals, upcoming meetings and the many tools available to help users comply with regulations.
Most interesting is the FDA's acknowledgement that they're on Twitter to make things convenient for their audience. Yes! While some in the medical device industry have been hesitant to embrace social media, ironically due to regulatory concerns, FDA's move to Twitter is further confirmation that social media tools are an accepted and effective communications tool for the device industry.
Most interesting is the FDA's acknowledgement that they're on Twitter to make things convenient for their audience. Yes! While some in the medical device industry have been hesitant to embrace social media, ironically due to regulatory concerns, FDA's move to Twitter is further confirmation that social media tools are an accepted and effective communications tool for the device industry.
Posted by Laura Kempke on May 17, 2010 at 12:04 PM
