The Future of Healthcare Public Relations
We hope everyone has enjoyed our “Getting to Know” series featuring journalists, industry thought leaders and fellow colleagues. You may have noticed that we went a bit over 20 interviews - but since we got such a great response, we wanted to include everyone! One theme consistent among the healthcare PR and marketing practictioners as well as the journalists we spoke with—working in healthcare is exciting, challenging and most of all rewarding. Perhaps David Freeman said it best: “healthcare has a way of stripping the business veneer away and reminding you of what’s at stake and how you make a difference in a way that I imagine few industries can.”
Schwartz Healthcare Practice Leader and Executive Vice President Nigel Smith, closes out our special 20th Anniversary series with a video commentary on what’s next for public relations, including content marketing and the vital incorporation of digital, video and SEO with traditional PR. Enjoy!
Posted by Lauren Arnold on December 9, 2010 at 11:13 AM
