We have a crisis, now what?!?
Our president Bryan Scanlon opined in PR Week yesterday on the wildly popular, or you could argue, unpopular, topic of crisis communications. He talks about the need to not only ensure you have a crisis communications plan ready to go but to actually walk through real-world exercises with your entire staff. Use lessons learned from others to guide your preparedness.
Jim Weinrebe, an executive vice president and co-leader of our healthcare practice here at Schwartz, recently spoke about this same issue at a Master’s Institute Program held by the Publicity Club of New England. Jim shared his thoughts on crisis communications relative to his own vast experience in healthcare communications.
How many can truly say they have a crisis protocol in place? OK, maybe a plan, but how many have thought about the utility of the latest and greatest social media tools as communication vehicles? Social media tools have an undisputable place in a crisis.
If you haven’t considered the benefits, press pause and do so. Even if you have yet to embrace the world of social media in your strategic communications programming consider these tools as a way to expeditiously respond and inform your constituents in the event of a crisis.
Tags: healthcare PR, healthcare public relations
Posted by Risa Goldman Burgess on February 10, 2011 at 11:58 AM
