Where does social media rank in your healthcare PR mix?
The whole concept of social media in healthcare communications remains an interesting and ambiguous area for many medical device, biotechnology, pharmaceutical and medical diagnostic companies.
With draft guidance from the FDA pending, many healthcare marketers are still grappling with the key issues that should be taken into consideration when exploring the value and utility of social media. How are practitioners blending traditional and social media relations despite this lack of guidance? Are there already some best practices for reaching patients, caregivers, practitioners and payers?
On Monday, March 28 at noon, Schwartz Healthcare SVP Helen Shik will participate in a one hour webinar on media relations for healthcare organizations to discuss these issues. Helen will be joined by Lee Aase, director, Mayo Clinic Center for Social Media and Gary Karr, executive vice president, public affairs department, Advanced Medical Technology Association.
PR Week Editor-in-Chief Steve Barrett will serve as the moderator for what is promising to be a very lively and informative discussion. We hope you can join us for this free webinar.
Visit the following link to register today!
Posted by Risa Goldman Burgess on March 22, 2011 at 11:25 AM
