Social Media Survey - Interim Results are In!
Thanks to all our great participants who took part in last week’s social media event held with the MassMEDIC. Our own Healthcare EVP Jim Weinrebe along with Carissa Caramanis O'Brien (@carissaO), president of Red Box Communications; David Saggio (@dsaggio), digital marketing strategist; David Harlow (@healthblog), attorney and author of healthblawg; and Stephanie Philbin, counsel at Goodwin Procter LLP, all provided great commentary on best practices and case studies on navigating the social media waters during this time of regulatory uncertainty. Our interim survey results on what the medical device industry is doing today in terms of social media to engage customers and prospects was also presented.
Interim results show that while only 23 percent of respondents actively use social media, 46 percent of respondents are tentatively navigating the waters. More than half of the respondents said that the absence of FDA guidelines have impacted their use of social media tools. This number could shrink though in the coming months however with 50 percent of respondents saying their companies have adopted a social media strategy.
It’s not too late to participate in the survey and we’d love to hear what your company is doing today and what it plans to do in the future as it relates to social media. As a participant in the survey, you will receive the final report on how your industry peers are leveraging social media marketing.
We had a full house at the event, underscoring that this is an important topic that the medical device industry is eager to discuss and learn more about. Stay tuned for video showcasing highlights from the event!
Tags: FDA, FDA social media guidelines, MassMedic, Schwartz Communications, social media
Posted by Lauren Arnold on May 19, 2011 at 1:45 PM
