Introducing our Esteemed Panel: "Use of Social Media During Regulatory Uncertainty"
The event at MassMEDIC on Friday morning promises to be a lively discussion on a topic that everyone is interested in these days—the use of social media. FDA draft guidance has yet to be made public and while some device companies are engaging with stakeholders via social media to various degrees, others sit on the sidelines and wait to hear from the FDA.
We will be sharing the preliminary results of a survey on what your healthcare marketing peers are doing in terms of social media as well as hear firsthand from experts in healthcare communications regulatory guidelines and industry luminaries on what they are seeing in the marketplace.
Joining Jim Weinrebe, EVP of our healthcare PR practice, we are thrilled to have Carissa Caramanis O'Brien (@carissaO), president of Red Box Communications and VP at the ProMed Network, talk about her experiences helping companies leverage social media and promote their brands. Carissa is a regular podcaster on the ProMed Network and she also serves as the Director of Communications for the Sudden Cardiac Arrest Foundation.
Also joining us as a speaker is David Saggio (@dsaggio), a digital marketing strategist who has been providing interactive strategy and consultation to medical device and diagnostic and pharma companies for more than 15 years. As a consultant, David focuses on the use of interactive and social marketing to brand, market and educate patients and healthcare professionals in the medical arena. David was a speaker at the FDA hearings on the Internet and social marketing, discussing how social communities help companies change the standard of care and communication with physicians, surgeons and nurses.
We hope to see you Friday for this informative and timely event! If you can’t attend, please do take our brief survey and automatically be registered to receive the final report on how your industry peers are leveraging social media marketing today.
Posted by Lauren Arnold on May 10, 2011 at 3:58 PM
