Schwartz MSL is delighted to congratulate two clients working with our Boston office, Cerulean Pharma and WellDoc. Both were recognized today by Forbes on its annual list of "America's Most Promising Companies."
Cerulean Pharma (Cambridge, Mass.) specializes in the design and development of nanopharmaceuticals. The company's lead candidate is in Phase 2a clinical studies with patients who have advanced lung cancer. Click on the animation below for a quick intro to Cerulean's technology.
WellDoc (Baltimore, Md.) uses mobile and web applications to close the loop between patients and healthcare providers. The WellDoc system serves as a coach to help patients manage disease treatment and to live healthier lives. This video tells you a little more about the company's mHealth solution.
The Schwartz MSL team sends our best wishes to WellDoc and Cerulean for their continued success.
The HIMSS Annual Conference and Exhibit is a must-attend event for any healthcare technology (HCIT) company. From February 20-24, 2012, key decision-makers from the world’s leading innovators descend on Las Vegas for four days to discuss hot topics, meet with colleagues and set the agenda for the year in HCIT.
There will be more than 300 sessions to choose from, allowing healthcare professionals to customize their own agenda to meet their individual needs. Among the 23 educational topic categories: mobile health, clinical analytics, HIE, connecting with consumers, care coordination, accountability for care and meaningful use. Keynoters include Biz Stone, co-founder of Twitter; Farzad Mostashari, MD, ScM, National Coordinator for Health Information Technology; Dan Buettner, founder of Blue Zones and world renowned explorer; and political figures Donna Brazile and Dana Perino.
With 4,700+ exhibitors hoping to secure mindshare from 30,000+ delegates and media attendees, it’s easy for smaller companies and first-time attendees to get lost in the noise. Planning early and maximizing your strategic communications program before, during and after the event is an absolute must.
This Schwartz MSL Road to HIMSS 2012 Planning Guide is designed to help you navigate the PR and marketing opportunities at the show, and give you useful advice on strategy, as well as a timeline to help you plan ahead and even some tips on other fun things to do in Vegas.
For further advice or information on how Schwartz MSL can partner with you, please contact Dave Close or Doug Russell in our Boston office at 781-684-0770, or Shannon Murphy in our San Francisco office at 415-512-0770, or send an email to healthcareIT@schwartzmsl.com.
From November 27 – December 2, thousands will descend upon McCormick Place in Chicago for RSNA 2011. We spoke with Jim Knaub, editor of Radiology Today, who opined on the hot topics expected at this year’s conference.
Radiology Today Editor Jim Knaub predicts that austerity may once again be a dominant theme at RSNA. Hospitals and radiology practices are focused on maintaining profitability in a tough economic environment, Knaub notes.
“There’s a little bit of paralysis because of economic issues,” according to Knaub. “Healthcare organizations are trying to gauge the extent to which healthcare reform and deficit reduction will hinder imaging reimbursement. They’re also wary of how utilization review and the economy might affect procedure volume. They need to consider those threats to revenue before undertaking IT investments. As a result, many hospitals and radiologists are buying strictly what they need versus undertaking ambitious IT projects.”
However, Knaub notes, that a stealth issue usually emerges at RSNA every year, creating real buzz on the conference floor. Heading into RSNA, Knaub will be checking out the latest advancements in virtual colonoscopy protocol and acceptance. Virtual colonoscopy, also known as CT colonography, is less invasive than the traditional test and could result in more people being screened, Knaub notes. Screening tests such as colonoscopies or mammograms have been a heated issue pitting technology versus politics. Key questions include who should be screened, how often and when.
Schwartz MSL at RSNA
Several Schwartz MSL clients will be attending and exhibiting RSNA this year, including iCAD (Lakeside Center, Hall D, booth #811), iNTERFACEWARE (North Building, Hall B, booth #8547) and Circadence (North Building, Hall B, booth #7356)
iCAD Inc., an industry-leading provider of advanced image analysis, workflow solutions and radiation therapies for the early identification and treatment of cancer, will highlight several new features of their mammography CAD, MR image analysis and colon CAD products. Of note, the company will feature two works in progress including an MRI-guided prostate biopsy solution and a prostate MRI-TRUS fusion integration. iCAD will also showcase SecondLook® Premier, a customizable mammography CAD solution designed and developed using a 100 percent digital image database. (SecondLook Premier is now available in Europe it is expected to receive FDA clearance for sale in the U.S. in 2012.)
The company will also be demonstrating SecondLook Digital Multi-Vendor Solution and its latest version of VersaVue enterprise software for MR image analysis, which has been optimized to improve speed and includes an upgraded user interface and automated templates for images and charts.
iNTERFACEWARE simplifies HL7 integration and enables organizations to communicate with incompatible information systems and seamlessly integrate with multiple systems including EMR, EHR, HIS and PACs. With iNTERFACEWARE, radiology organizations can manage scheduling, registration, technologist and radiologists workflows as well as custom billing and reporting. At the show, iNTERFACEWARE will be discussing the latest version of its integration engine, Iguana.
A sneak peak at ROI reveals that radiologists and imaging centers using Circadence WAN optimization no longer worry about low-quality or intermittent Internet connections impacting large data files and unique image study transfers. Testing found enhanced throughput times without compressing images with more than 300% improvement in image transfer speeds. Stop by the booth to see the latest enhancements to its flagship MVO solutions, including multiple mobile deployment options, while the IT director from Imaging Associates of North Mississippi Magnolia discusses why and how his team uses Circadence solutions.
With hundreds of companies attending RSNA, Knaub and his staff are inundated with emails and phone calls requesting meetings during the show. It’s impossible for them to meet with every organization during the conference, Knaub said.
Knaub is interested in learning what news organizations can discuss and the potential impact on the industry. Hearing what’s coming and why it’s important is critical in helping Knaub and his staff decide with whom to meet.
What are you most looking forward to at this year’s RSNA? Sound off in the comment section below or tweet us @SchwartzPRx.
To succeed as an ACO, healthcare organizations must improve patient outcomes and eliminate wasteful spending on unnecessary treatments to reduce the overall cost of healthcare. Clinical decision support systems help healthcare organizations improve quality and cost outcomes of medical care. Through daily conversations with hospitals, Zynx CEO Dr. Scott Weingarten is well-versed in ACO concerns and issues. Zynx is working with a number of providers that are making the changes to become ACOs. By tapping into Dr. Weingarten’s close relationship with hospitals nationwide, he offers a simple explanation of ACOs, while highlighting the need for hospitals to have a solid health IT system to ease health organizations’ transition to becoming ACOs.
Among the changes from the proposed rule, CMS no longer demands that half of the participating physicians meet requirements for meaningful use of EHRs to be in the ACO program. Achieving meaningful use, however, can help prepare providers as an ACO, Weingarten said in an interview with Government Health IT. “I am not aware of any sustainable or scalable way of doing it other than clinical decision support through electronic health records. It really needs to be done with the aid of an EHR because it’s integrated into the workflow,” he explained, “such as through notifications and alerts.”
You can read more in such publications as: Modern Healthcare, Hospitals and Health Networks, and Becker’s Hospital Review. Many questions still remain, and Schwartz MSL will continue to track the evolution of the ACO revolution. However things turn out with ACOs, one thing is clear, transforming healthcare to be more patient-centered, cost-efficient, coordinated and based on outcomes (versus procedures) will be a great step in the right direction toward meaningful reform.