PRx Blog

The Road to HIMSS - Creating Video and Dynamic Marketing Materials

HIMSS (Feb. 20-24, 2012, Venetian Sands Expo Center, Las Vegas) is not only the industry’s premier healthcare IT conference but an excellent venue for vendors to show off new services, product offerings, partnerships and other corporate news. Preparing for such a large show can often be overwhelming however— from collateral development to white papers and presentations to prospecting emails and videos.

Schwartz MSL can remove that stress from your HIMSS planning by offering several outsourced capabilities that will give you a competitive advantage before, during and after the show.

For example, MSL Studios Boston can help elevate your message with a digital video that brings your news to life when shown in your booth on the tradeshow floor. Videos can highlight new product or service announcements, customer case studies, partnerships, thought leadership and industry trends, acquisitions, survey results or any other type of announcement you will be making surrounding the show. Videos can be developed for use on booth monitors and by your sales force on mobile devices and tablets.

To capture your story and create your tradeshow video, MSL Studios Boston would come to your office to interview and film one or more spokespeople and then develop the video using those sound bites and other supporting graphics and images. Our digital team would work closely with your account team to take the burden off your hands and ensure an impactful video that is ready in advance of HIMSS.

MSLGROUP CREATIVE+ offers a wide range of world-class services including print, mobile and event creative support. For example, infographics have become a marketer’s best friend to help engage a widespread audience and promote your businesses, brands and products. By presenting information in a succinct and creative manner, infographics can quickly convey knowledge and engage viewers.

In addition to videos and infographics, Schwartz MSL can help with these collateral development needs:

PowerPoint Presentations
Brochures
Posters
Invitation Cards
Roll-up Banners
Collateral Design

The Schwartz MSL Road to HIMSS 2012 Planning Guide is designed to help you navigate the PR and marketing opportunities at the show, and give you useful advice on strategy, as well as a timeline to help you plan ahead and even offer some tips on other fun things to do in Vegas.

If you are interested in learning more about any of the services listed above, please contact Doug Russell in the East Coast office at 781-684-0770 or Shannon Murphy in our San Francisco Office at 415-512-0770, or healthcareit@schwartzmsl.com.