Every healthcare marketer today understands that having a fantastic website isn't enough to draw in visitors. Spiffy design, carefully selected images, an executive's smart-sounding video and meticulously written content are wasted if your target audiences don't find the site when looking for information on the therapies, technologies or services your company provides.
Really, we all know that search engines have become a target audience to be served by PR pros. So if you're not factoring search into your healthcare PR strategy, you're missing an opportunity to connect with the people you most need to reach. In addition to helping key audiences find your medical organization online by tuning PR into search, you can substantially boost the effectiveness of your inbound marketing program and lead-generation process.
PR people can support SEO in several ways, and luckily, none of them are that tough to accomplish. Schwartz MSL's new ebook, "Healthcare SEO: Use PR to Support Communications with Patients, Payers and Providers," steps you through some practical things PR pros can do to help boost SEO results. We take a look at SEO factors that PR people can control, optimizing content, attracting valuable links and the role of social media in all of this. We've even got a few suggestions on things you can measure beyond your company's position on search engine results pages.
Happy reading ... we look forward to hearing your thoughts.
Posted by Laura Kempke on August 15, 2012 at 3:04 PM