Jim Weinrebe
Jim joined Schwartz Communications in 1998. As a leader of the Schwartz healthcare practice, Jim counsels clients on strategy and messaging for corporate and product communications campaigns as well as crisis and issues management across a broad range of industry sectors, including biotechnology, pharmaceuticals, molecular medicine and medical devices.
Jim is also an accomplished media relations professional, and has placed client medical breakthroughs and trend developments in dozens of high-level consumer, business and professional outlets, including Business Week, The Wall Street Journal, ABC World News Tonight, the BBC, CNN, Newsweek, USA Today and The New York Times.
During his tenure at Schwartz, Jim has represented companies and organizations such as PowderMed Vaccines (Pfizer), West Pharmaceutical Services, Micromet, BioMS Medical, Biogen-IDEC, NxStage Medical, Bayer HealthCare, WL Gore & Associates, Proxima Therapeutics and the Institute for International Research.
Jim has led award-winning national and global campaigns to condition markets for medical advances still in development, infuse mature product lines with renewed excitement, and launch new innovations that build sales, valuation and market leadership. Campaigns that Jim has led at Schwartz include the launch of a novel five-day radiation treatment for breast cancer, positioning DNA-based vaccines as a viable solution for a Bird Flu pandemic, building visibility for pre-clinical research in antiangiogenesis for metastatic cancer, accelerating clinical trial enrollment for a potentially breakthrough multiple sclerosis drug, introducing a new therapy for the treatment of abnormal uterine bleeding and raising awareness of emerging diagnostics for Parkinson's Disease and attention deficit/hyperactivity disorder (ADHD).
The four-year-long touring exhibition of headache pain-inspired artwork that Jim previously orchestrated for Sandoz Pharmaceuticals (Novartis), designed to expand the population of migraine sufferers who seek professional treatment, is a healthcare public relations textbook study.
Jim is also a co-founder of the government relations practice at Schwartz, and spearheaded a successful, two-year-long crisis communications and disaster recovery response to an accidental factory explosion that cost lives and destroyed a client's medical product manufacturing factory.
Account teams and campaigns led by Jim have won many of the PR industry's most prestigious awards, including an unprecedented three "Best of Show" Super Bell Awards.
Prior to Schwartz, Weinrebe was a senior vice president at a healthcare marketing boutique, for whom he developed a thriving public relations practice and launched a business unit that accelerates recruitment of patients for global clinical research studies.
A graduate of Cornell University, Jim is the father of two daughters and a long-time resident of Newton, MA.
