There were a number of developments worth watching this past week from a green marketing perspective:
-Earth2Tech had a great round-up of carbon-related legislation (complete with Schoolhouse Rock picture). These bills will be important in determining what types of carbon caps and/or trading systems are implemented.
-Also on E2T, PG&E said that their latest geothermal contract will allow them to meet the 20 percent threshhold set by the state for electricity from renewables. This is important because one of the stock objections from utilities has been that cleantech hasn't advanced to the point where it is economically possible to generate large percentages from renewable sources. Green marketers now have an example to give when that objection is made by legislators and other key audiences.
-And finally, as I posted about earlier last week, the House is finally pushing a bill that would extend the renewable tax credits and rebates that are so critical to consumer and business adoption. This would help sustain the market has seen over the past several years.Tags: carbon caps, carbon emissions, carbon trading, cleantech, earth2tech, green, renewable energy, sustainable
Posted by Jason Morris on February 20, 2008 at 5:55 PM