Great to see KPCB raising another round for green investment. It shows that despite a softening economy, people believe that green is still a good investment. It is probably a good bet since the political climate at the federal level will likely change dramtically in t-minus nine months. Maybe Kleiner's celebrity fund raiser, Al Gore, will play a role in changing that political climate?
Why is this important? Because it feeds the marketing and lobbying coffers of green companies, allowing them to better compete with traditional industries trying to slow green adoption.
It is also important because green marketers need to realize that the market is still going to get even noisier. They need to be pushing their executive teams for additional budget in 2008 and 2009, because the softening economy may have little impact on how aggressive their competitors will be.Tags: Al Gore, green investment, green marketers, kleiner perkins, kpcb, vcs, venture capital
Posted by Jason Morris on April 28, 2008 at 6:35 AM