On September 6, Schwartz MSL will be releasing results of a 2012 summer survey of cleantech, energy and sustainability reporters and analysts. In conducting the survey, we think we learned a lot of interesting things about the reporters and analysts with whom we work on a daily basis here at Schwartz MSL, with many of the findings applicable for PR teams across other markets like consumer, technology and healthcare.
The goal of the survey was to help determine what the professionals covering the cleantech, energy and sustainability industries value from a media and analyst-relations perspective. We wanted to gain insight into how events of the past five years had impacted the way reporters saw the market and what that meant for cleantech communicators everywhere—both in-house and within Energy & Cleantech PR Practices at agencies like Schwartz MSL.
The survey results debunked some PR assumptions and reinforced others, but most importantly I think they will help us all better understand the interests and attitudes of the media and analyst community. This can only help us become better communicators.
So what were the results? You'll have to wait for the full download next week. But interested parties can get a sneak peek at the types of questions we asked and what we expect to learn by clicking here. For those who don’t want to forget to download the results, shoot us an email and we’ll be sure to send you a copy.
Survey says!?! Tune in next week.
Posted by Jason Morris on August 28, 2012 at 2:07 PM