SC Magazine Honors
For several years, SC Magazine's annual award ceremony at the RSA Conference has been a place to see and be seen. Last night, more than 400 IT security industry luminaries packed the Grand Ballroom at the InterContinental Hotel in San Francisco for the awards gala.
I had the honor of presenting an SC Magazine Award for "Best Security Company" to IBM.
With awards across more than 30 categories, last night's event no doubt sent many PR professionals scrambling to write press releases once the accolades were announced. Winning an SC Magazine Award always boosts the enthusiasm around the winners because respected awards such as these provide nice proof points for prospects, partners and investors. Winning them is an important objective for IT security PR teams. Further, attending the SC Magazine awards ceremony itself is in many ways a rite of passage for growing IT security companies.
I answered many questions last night about the SC Magazine Award submission process, the importance of the awards, etc. No doubt members of the Schwartz security practice will write much on the topic in this space in the future.
Tags: SC Awards 2010, SC Magazine, security PR
Posted by Ross Levanto on March 3, 2010 at 10:37 AM
