The Human is a Simple Being
Walking the floor of RSA 2010 in San Francisco is a lesson in over stimulation. As is the case with many other trade shows, vendors are constantly trying to grab your attention. The ways they capture your eye, and more importantly your time, vary.
The contest is a popular one. I saw live trivia game shows and a game where two contestants tried to grab and shove ping pong balls flying within a wind tunnel. I also saw the standard "give-us-your-business-card-for-a-drawing" offer. One vendor was giving away iPads. (I didn't know they were even available?)
When it comes down to it, though, the most attractive booths were those that gave away food and drink. I have to admit even the popcorn stand at one booth was very attractive (popcorn scent travels far). The Qualys (Schwartz client) booth, pictured below, had a full-length bar in the center of the booth, and from that location gave out a variety of concessions. Soda was available all day, and at certain times I spotted beer and sliders (those mini little hamburgers).
It's not a huge surprise that those vendors catering to our most basic needs receive the best response. How hamburgers relate to IT security? Well that's another question entirely, I guess.
Tags: RSA 2010
Posted by Ross Levanto on March 4, 2010 at 8:44 PM
