Brands today are realizing that it’s no longer just about what you sell, but also what you stand for. By integrating purpose-led marketing into your communications strategy, your corporate story will be more meaningful, memorable and credible to your audiences. In this week’s Wait A Minute video, Schwartz MSL’s Heather McIntyre talks about why it is crucial to incorporate purpose-led marketing strategies into your communications plan to be relevant in today’s market place. Watch the video and read the blog here.
By Wait A Minute on May 23, 2013 4:14 PM
Here at Schwartz MSL, we work with journalists and analysts in the cleantech industry on a regular basis, but to keep up with changing interests, headlines and perspectives, we want to know more. We conducted a survey, and uncovered some interesting facts. Schwartz MSL VP Erin Del Llano talks about our findings, and what you’ll want to know when publicizing any sustainability or green story, in this week’s Wait A Minute video and blog post.
By Wait A Minute on May 8, 2013 4:16 PM
Social media is an important part of any PR strategy, but while many are focused on Facebook and Twitter, there's another channel that often goes overlooked—LinkedIn. In this week's Wait A Minute post, Schwartz MSL's Stacy Nartker discusses why LinkedIn should not be forgotten about, and how to use the platform most effectively to achieve your marketing and communications goals. Watch the video below and read the full blog post here.
By Wait A Minute on April 24, 2013 2:58 PM
Rolling out a truly global PR campaign can be difficult, and can quickly lead to blurred messages and disparate results from country to country. Here at Schwartz MSL, we employ a "hub and spoke" model to execute global PR programs for some of our largest clients. In this week's Wait A Minute video and blog, Schwartz MSL Account Director Mercedes Carrasco dives into the details of this model, and the many benefits it provides to clients. Watch the video and read the full blog post here.
By Wait A Minute on April 3, 2013 2:49 PM
It's March...how are you doing with your new years resolutions? It's easy to forget about resolutions and get distracted as the crush of daily business comes at us in the first quarter. Find out what Schwartz MSL Senior Vice President Meghan Gross suggests to stay on strategy in this week's Wait A Minute video and blog!
By Wait A Minute on March 20, 2013 1:19 PM
Measuring the success of any PR program makes sense, but measuring campaign success at the onset versus after completion can lead to more success and greater knowledge about how your program is working...or not! Find out what Schwartz MSL Senior Vice President Mark McClennan has to say about measurement strategies in this week's Wait A Minute video and blog.
By Wait A Minute on March 6, 2013 11:01 AM
With the right digital content, you can turn a website surfer into a buyer, a prospect into a customer and a news brief into a feature. Digital content takes many forms, but video is the most compelling, and it’s already dominating in 2013.
In this week’s Wait A Minute video, Schwartz MSL Vice President Avi Dines talks about Schwartz MSL’s new B2B Video Marketing Handbook, providing insights into why video matters, what kinds of videos to consider developing and where video can be integrated into existing PR and marketing plans. Watch the video and read the blog post here.
By Wait A Minute on February 6, 2013 2:24 PM
You always want to be sure you’re prepared with a plan to handle any predicament--it’s something we remind our clients of regularly. Find out what Vice President Christine Milligan of Schwartz MSL has to say about being prepared to weather any storm in this week's video and blog.
By Wait A Minute on January 9, 2013 2:29 PM
When deciding how to allocate a budget, it’s great to know what the differences are between marketing programs like Public Relations and Advertising. This week’s Wait A Minute video gives some insights into the differences and benefits of a well-rounded marketing program. Check out the video and full blog post here.
By Wait A Minute on December 12, 2012 2:06 PM
When healthcare companies begin preparing for clinical trial recruitment, remembering to include PR in the plan is a must! Waiting until after you've begun patient recruitment to work PR into the mix costs time, money, and results. Find out what Vice President Wendy Ryan of Schwartz MSL has to say about PR planning in this week's video and blog.
By Wait A Minute on November 28, 2012 2:18 PM