B2B & Energy company marketers do many things correctly, but a recent survey conducted by Schwartz MSL uncovered interesting insights that indicate more can be done on several fronts, including social media. For instance, Twitter is a critical tool overlooked by B2B technology companies whose marketers believe that it’s just a consumer marketing tool. In this week’s Wait A Minute segment, Schwartz MSL Executive Vice President Jason Morris shares three reasons why Twitter and other social media is a must for B2B companies. Check out the video and read the blog post here.
Posted by Wait A Minute on September 6, 2012 at 1:40 PM